Wolfgang Plöger - Lab4Innovations

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Wolfgang Plöger

Wolfgang Plöger
Director, Research and Consultancy

Wolfgang Plöger studied psychology at the University of Heidelberg with a focus on environmental psychology and criminology. For more than 15 years he belonged to the management board of the Sinus-Institute.

Wolfgang Plöger was born in Herford in 1958 and lives with his family near Heidelberg.

As a researcher and consultant with many years of international experience, Wolfgang Plöger is familiar with many different markets and with all aspects of his key areas of psychological and socio-cultural target group research, strategic brand positioning, product development and design research. He also has extensive practical know-how on social environments and the change of values.

His expertise includes the areas of B2B, B2C and B2G as well as e.g. the following markets: automotive, public transport, finance, healthcare, energy, information & communication technology (ICT).

He has a particular interest in the development of innovative approaches and solutions in which he always emphasises the understanding of people

in their different social roles and functions – because people are the market!

His openness to new concepts led him to systemically established consulting approaches that are an integral component of his daily work. Wolfgang Plöger is a sought-after speaker at universities and in the private commercial sector.

Further information is available upon request.

Contact
+49 6221 654 8563 (office)
+49 173 532 1234 (mobil)
Skype: L4Iwop
Mail: Wolfgang.Ploeger@lab4innovations.de

 
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