Target groups and future research - Lab4Innovations

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Target groups and future research

People as markets.

Regardless of your type of business and irrespective of the markets in which you operate: you will always have to deal with people. We can tell you who you are dealing with, we know what makes them tick and how you can best approach them. Find out what your market partners are thinking, what motivates or impedes them and which emotional facets are involved in the process. Use this knowledge to change your business in a sustainable and profitable manner – on a national and international level!

Target groups

  • Development of target group models (B2C/B2B/B2G), market-specific target groups, value-based and lifestyle-related target groups

  • Strategic research and consulting services with reference to target groups

  • Visualisation of target groups

  • Research on aesthetics und style

  • Dissemination of target group insights and implementation of these insights into the organisation

Trends and future developments

  • Research on value changes and trends

  • Social environment analyses

  • Trend-workshops

  • Development of scenarios

  • Simulation models

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