Market cultivation - Lab4Innovations

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Market cultivation

The central theme.

In the meantime, useable information about the market and specific target groups, new insights and the know-how to utilise this important combination of knowledge for the development of innovative products and services have become a valuable tool for corporate development. This knowledge – from the perspective of profitable market target groups – is crucial in order to position companies and products on the market and it is also required for ongoing strategic and operational market cultivation.

We support your sales and marketing operations in this context with the objective of establishing a new and satisfied customer base within new or existing markets by offering new or existing products and by reducing unanticipated risks.

Market entry

  • Business strategy and marketing goals

  • Brand promise, mission statement, competitive intelligence

  • Factors of success for companies and management

  • Target group definition and strategy


  • Umbrella strategy, product brand strategy, market positioning

  • Forms of distribution, communication forms and channels

  • Marketing mix, action and budget planning

  • Simulation models

Market cultivation

  • Sales psychology

  • Contact and relationship management

  • Sales cycle and lead management


  • Customer relationship management (CRM), loyalty concepts and customer retention

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