The central theme.
In the meantime, useable information about the market and specific target groups, new insights and the know-
We support your sales and marketing operations in this context with the objective of establishing a new and satisfied customer base within new or existing markets by offering new or existing products and by reducing unanticipated risks.
Business strategy and marketing goals
Brand promise, mission statement, competitive intelligence
Factors of success for companies and management
Target group definition and strategy
Umbrella strategy, product brand strategy, market positioning
Forms of distribution, communication forms and channels
Marketing mix, action and budget planning
Contact and relationship management
Sales cycle and lead management
Customer relationship management (CRM), loyalty concepts and customer retention